After almost 30 years of playing Electronic Arts FIFA, we’re surprised to learn there won’t be a next season. FIFA and EA have broken up and the mythical saga will not continue. And that FIFA pockets around $150 million a year for the use of its brand.
The fact is that FIFA wanted to eliminate exclusivity for video games and although EA offered them more money, FIFA insisted on opening the license to other brands.
Of course, the new EA Sports FC will retain the most important, namely the realism and game dynamics that have been honed over the years. Without forgetting the claim of the teams and the players.
Meanwhile, FIFA will try to sell its World Cup and its brand, without exclusivity, to other companies that may be interested. And while the brand is valuable, the gaming experience is what ultimately matters most.
Is it time for Konami to take up the challenge? Remember that the PES lost the previous war against EA’s FIFA precisely because it had no image rights.