The mail, the Norwegian postal service, has a tradition of releasing an advertisement in the form of short film every year around Christmas time.
This year he published a commercial in which he told the love story of Santa Claus and generated quite a lot of controversy on social networks. Why? We tell you.
The film, which lasts four minutes, is called ‘When Harry met Santa’ – in reference to the romantic comedy par excellence, ‘When Harry met Sally’ – and ends with the recognition of the 50th anniversary of the decriminalization of homosexuality in the Nordic country.
The love story told by the short
The narration is inspired by Hollywood romantic dramas and condenses the evolution of a romance in its almost four minutes.
Dear Santa, all I want for Christmas is you
It is love at first sight that of ‘Harry’ and ‘Santa’ (Santa Claus), when the second enters the residence of the first to deliver his gift, but is discovered by him.
From that moment, their lives change because they begin to meet, but on the day of Christmas it is the only date of the year in which they can be seen.
‘Harry’ awaits him with his best ‘looks’ every year and, although the relationship evolves during their brief encounters, for him it is not enough, which causes him deep pain.
Finally, the protagonist decides to send a letter to his beloved in which it reads: “Dear Santa, all I want for Christmas is you“, in the style of Mariah Carey and her iconic Christmas single ‘All I want for Christmas is you’.
Santa arrives, like the previous years, but tells him that he will stay with him longer because “got help“, which is the postal company, and they kiss to close the film.
‘Celebrate that we can love who we want’
As expected, the video generated controversy and went viral on social networks, having reactions of all kinds.
Santa is happy to be with the person he loves
In this regard, Monica Solberg, Posten’s marketing director, assured – in an interview with ‘the specialized media LGBTQ Nation’- that this was a dark year, so what the Norwegian public needed was something different.
“A global pandemic, code red for our planet, refugee crisis and more (…) Maybe what we need this year is a warm and heartfelt love story? A celebration of the fact that we can love who we want in Norway, despite all the bad things that happen in the world“.
(You may be interested in: Discos Fuentes released their traditional ’14 danceable cannon shots’ 2021 edition).
And it is that Posten’s Christmas videos are always usually controversial, although they used to point to comedy. In 2019, Posten joked about whether the Virgin Mary was a virgin or not and in 2020 he parodied Donald Trump’s tweets.
This year, the approach was different: “Posten is an inclusive workplace with great diversity and we would like to celebrate the 50th anniversary with this beautiful love story. In last year’s campaign, Santa was angry at Norway Post, who took the ‘business’ from him. This year, Santa is happy that Norway Post can ease him a bit, so he can be with the one he loves“.
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